McDonald's Brand Expansion Plan Fall 2023

Nov 30, 2023

Unveiling the Golden Arches Legacy 🍟🍔 Join us on a journey through the iconic history, delicious innovations, and global impact of McDonald's. From the first drive-thru to the iconic Big Mac, discover how this beloved brand has shaped the way the world enjoys fast food. For my Advertising and Strategic Media class, I completed this assignment for a mock Happy Meal Expansion Plan, along with this YouTube presentation! I would love for my ideas to eventually be used someday.

ADVR 3310 McDonald's Brand Book Kal Reasons FINAL.pdf

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